Introduction To Rattan Furniture

Wicker furniture is one of the most famous outdoor types of furniture. It can be used as indoor and outdoor furniture. It looks very attractive and gives a warm feeling. It is durable, practical and can easily be maintained. It is popular because of being comfortable and attractive. Wicker furniture is quite versatile. This type of furniture comes in variety of shapes, sizes and colors. A wide range of tastes suits wicker. It can perfectly be fit with any design. Wicker becomes so incredible because of the unique way of its production. Plant fibers are the main derivatives of wicker. These fibers become strong and hard after being properly treated. Only then can they be used for making the furniture.These fibers are produced from many plants like bamboo, reeds, rattan and willows. Synthetic fibers are stronger and more durable than plant fibers. Synthetic fibers are also used for making wicker. Desired piece of furniture comes as a result of weaving the fibers. The most popular type of wicker furniture is Rattan wicker furniture. Rattan is a kind of plant which is similar to bamboo but the difference lies in its stems. It is a kind of palm that grows in Africa, Asia and Australia. Rattan stems are stronger because they are solid; however, the stems of bamboo are hollow. That is why; rattan is more durable than other natural materials. It becomes an ideal choice for the outdoor furniture because it can withstand the natural forces. Addition of another layer of varnish on the wicker furniture keeps it protected.It can also maintain its natural color. You will be able to paint the furniture according to the existing design in the room. One can easily maintain the wicker furniture by regular dusting with a cotton or soft cloth and wash it with mild detergent and water once or twice a year. Rattan wicker furniture is high-end furniture which can be used in the home or the garden. It is available in various parts of the globe because of its modern and traditional styles. Rattan is a vine which has been used for making furniture for hundreds of years.In cold conditions, the vine is quite inflexible and tough. It becomes malleable when heat is directly applied to the vine. When the heat is removed, its new shape is returned to the hard inflexible state. Because of these characteristics; vine has become famous for furniture construction for several years.Rattan wicker furniture is durable and long-lasting. It is good to use this furniture for indoor as well as for outdoor. It will be uncomfortable to sit for long hours without cushions on the wicker rattan furniture. The furniture becomes expensive due to traditional techniques of construction. Natural rattan furniture is constructed with hardwood frames. The style of natural rattan furniture is traditional and not complex.

Crowd Marketing – How to Promote Your Business

With the emergence of the Internet and social media platforms with the audience of thousands and thousands of people, the concept of crowd marketing is seemingly a better marketing solution for a lot of companies.What is Crowd Marketing?A popular marketing technique in which a business connects to an influencer, who is in direct contact with the target market of the product that the business is marketing. The proliferation of social media networks including the Facebook, YouTube, Twitter, Google+ and many other, crowd marketing has gained increased popularity among marketers as being a cheap, effective and the easiest way to reach target consumer. Unlike many other marketing strategies, the target market reach of can be monitored in terms of measurable indicators such as likes, shares, reviews, retweets, feedbacks etc. In essence, crowd marketing techniques are focused on increasing website traffic, lifting search engine rank and strengthening the brand position. The main difference between techniques like Social Media Marketing (SMM), Search Engine Optimization (SEO) and the crowded marketing technique is that the later technique directly approaches to target consumers rather than focusing on the general public. One of the good examples of crowd marketing may be the celebrity endorsement technique. In this technique, a business identifies celebrities that already have a large fan base among the target market niche of the business; the business pays the celebrity to endorse its product among its target consumers. It is an effective way because people tend to be influenced by celebrities, their lifestyles and what they recommend. Such marketing technique is also used to approach the target market directly as long as the influencing celebrity personality, as well as his fan base among the target market population, are properly selected.Crowd Marketing TechniquesThe most popular techniques most recently rely on the social media platform and utilize the power of content marketing to enhance target market reach. Since social media has become an integral part of people’s lives, one of the most effective platforms is Facebook, which has over 1,500 million active users. Targeting Facebook as a platform to reach the target market has been popular these days. The technique is straightforward -leveraging content marketing method to attract the target market population among Facebook users. In this method, the business creates a compelling content, mostly product or brand-related videos, and finds an effective way to publish it over the Facebook that will ensure most return on investment. Usually, celebrity pages, celebrity accounts where many people keep their attention and the paid advertisement that is boosted by the Facebook to help reach increased customer base are utilized as crowd marketing technique over the Facebook. The number of likes, shares, and comments can be used as a measure of the success of the campaign. The most effective way to reach target market is to utilize the key influence of the business niche. Identifying target consumers, their behaviors and whom or what they follow can make the difference. If the key influencer of the target audience can be identified and can be used to endorse the product or brand, the success of convincing the audience about the reliability and superiority of the business goes higher.The Power of Social MediaAnother effective technique that warrants success is to use tools that help the business with key insights of the marketing as related to social and content marketing wings of crowd marketing. For example, few web applications help the business identify the target audience of a product, their key influencer, their position and location within web domain and provides with the best crowd marketing strategy starting from content recommendation to target markets locating. These tools make implementation of your marketing strategies easier and more effective.The Lego Group, children’s toy builder company, has been leveraging the concept of crowd marketing since the 90′s; it has used the Internet effectively to transform website traffic into effective customers and revenues. The key idea to engage target customers from around the world is novel and simple – it asks toy builders and idea-makers to share their ideas about new toys. These ideas are published on the website and are open to million enthusiastic audiences. Any builder can upload his unique design built out of the combination of thousands of different block pieces. The models are placed to audiences for marking and the models that get highest marks are chosen for the award. Moreover, the company uses fans’ ideas and models to build its toys from. Recently, it has created builds from the theme of the movie “Star Wars” and “Lord of the Rings”, which are the most popular builds from the company for years. The company has been adopting social media-based marketing campaign to increase its audience reach and enhance revenues. Last year, the company has earned about $4 trillion in revenue, most of which can be attributed to the crowd marketing strategy. Crowd marketing has also enabled it to become a global brand. The success of the company may be set as an example for all businesses who wish to adopt crowd marketing strategies.

What Is Your Brand Strength?

Every organization’s primary goal, whether they realize it or not, is to maximize the strength of their brand. We say this because, while an organization not realize that this is their primary goal, if you were to go through the elements of their brand with them, they would most likely say they want to maximize each of these elements and, further, that doing so is critical to the success of their organization.So what are the elements that comprise a brand? More simply, what is a brand? Different research and brand consultants will have slightly different variations of the elements and the level of importance they assign to each of them in coming up with an overall brand strength score, but most brand strength (or brand health) score models use the same core elements.The first element we look at is brand awareness. High brand awareness is the foundation for the health and strength of a brand. Without it, all the other brand elements lose much of their importance. There are two types of awareness, unaided and aided. Unaided awareness is that which is top-of-mind, or unprompted. Aided is that which is prompted, from a list of brands which the respondent acknowledges they are aware of (but which they didn’t mention unaided). Unaided awareness is more important than aided awareness. Since there is a direct correlation between unaided brand awareness and revenue, a primary goal for any organization is to have the highest unaided brand awareness of any of the competitors in their space. Without high unaided brand awareness, an organization is fighting an uphill battle against competitors that have higher awareness. With high unaided, or top-of-mind, brand awareness, potential customers are much more likely to consider your brand on their next purchase in your category than if you’re not top-of-mind. Because of this, high unaided awareness is directly correlated to revenue. While unaided awareness has greater impact on brand strength and revenue, aided awareness still has its importance, because it is a first step in eventually developing unaided awareness. Thus, aided awareness is important, but less important as a brand strength metric than unaided awareness, and thus is assigned a lower weighting.A second important element comprising the brand and the brand strength score is the strength of associations with the brand on the top purchase drivers. After determining the most important purchase drivers for the category, research is conducted to measure how well each of the competitors is performing on these drivers.A third key area that we measure to help determine brand strength is future purchase intent, both from current customers (so, for them, it’s brand loyalty) and prospective customers. Purchase intent is a strong indicator of perceived overall value of a brand. If a current customer is happy with the product or service, then they will come back. If a prospective customer is likely to consider your brand in the future, it is due to some combination of dissatisfaction with their current brand(s) and a positive perception of your brand. From your perspective, that’s a good thing, and an important indicator of future sales.The fourth and final element that comprises the overall brand strength score is customer satisfaction. We could write an entire paper, or even a book, about the importance of customer satisfaction, but we’ll just say for the purposes of this short article that customer satisfaction is an extremely important metric for all organizations to measure, for several reasons. We’ll focus though on just two of these reasons. The first is that keeping your customers happy means you keep them. Each customer you don’t lose is one less new customer you have to spend money on to attract, and it costs six to seven times as much to gain a new customer as is does to retain a current one. Second, a dissatisfied customer is three times as likely to tell others about their dissatisfaction as a satisfied customer is to tell others of their satisfaction. Because of this fact, a rising level of dissatisfaction both degrades the organization’s brand esteem (which in turn makes prospective customers less likely to consider your brand) as well as directly impacts the bottom line due to the additional customer acquisition costs incurred resulting from the lost customers.By using brand strength models like the one we employ with our clients, organizations have a strong tool to assess their brand’s strength as well as the information they need to improve their position against the competition, increase sales, and build sustainable success.